Global Mobile Broadband – Key Trends and Growth as Momentum Builds
This annual report offers a wealth of information on the worldwide development of the increasingly exciting mobile broadband sector.
This annual report offers a wealth of information on the worldwide development of the increasingly exciting mobile broadband sector. Information at a regional level is also provided for the Americas, Europe, Middle East, Africa and Asia Pacific. The report includes analyses, statistics, forecasts and trends. It provides a comprehensive perspective of the overall global and regional mobile broadband industry and explores key issues and opportunities. Please note: Mobile voice communication is covered in detail in a separate annual publication.
Subjects covered include:
* Analyses of key issues impacting upon global mobile broadband sector;
* Global and regional 3G and 4G developments including statistics;
* Overview of key mobile broadband industry segments;
* Global Mobile Location Based Services (MLBS) market overview;
* Global mobile TV/Video market overview;
* Global mobile messaging services market overview;
* Global mobile commerce and payments market overview;
* Regional overview for Americas, Europe, Middle East, Africa and Asia Pacific.
Executive Summary
The global mobile broadband market continues to gain momentum and is becoming an increasingly exciting sector to watch. One of the key reasons for this growth is the fact that due to competition and a saturated mobile voice market, the operators have been forced to offer very competitive capped data packages. Non-SMS mobile data is now growing as it is becoming easier to access via mobile devices such as smart phones. Mobile networks are also improving as 3.5G (HSPA) continues to be deployed and wireless broadband technologies (4G) emerge over the next few years. While on deck mobile data usage remains strong, off deck usage to both mobile specific Internet sites and regular sites is also growing rapidly.
The traditional mobile broadband segments of SMS, mobile email and mobile music continue to grow and we are now also seeing the increasing use of mobile social networking services, mobile gambling and gaming, mobile adult content and mobile video.
Location-based services (LBS) are also back in the spotlight, driven mostly by the continuing uptake of handsets with smarter capabilities and user interfaces. LBS are being integrated into other applications such as mobile social networking and personal navigation devices.
The popularity of mobile messaging services continues to grow on the back of the introduction of capped data changes, smart phones and bundled services. One area of note in decline is the Premium SMS (PSMS) market, which is feeling the impact of users now enjoying the freedom of choosing their own content using smart phones, namely the iPhone. This development was foreshadowed by BuddeComm during most of the 2000s. Despite this setback, the world
