Enhancing the Benefits of Digital Signage
By 2012, market experts predict that digital signage will be utilized in almost 90 percent of the world’s retail space. Within the consumer world, movie theatres have been an appropriate medium for digital signage.
By 2012, market experts predict that digital signage will be utilized in almost 90 percent of the world’s retail space. Within the consumer world, movie theatres have been an appropriate medium for digital signage. These solutions capture the attention of movie-goers in lobbies, as they manoeuvre around the site to and from theaters and their amenities. A world away from the more traditional static print advertising, a single digital POS (point of sale) display can easily and quickly provide a range of advertisers with striking and animated imagery.
An experienced visual technology solutions integrator provides a unique consultative approach to this market. They will address every aspect of a signage solution – from engineering and manufacturing components to installing and maintaining them. In effect, choosing one who is more nimble than another, digital signage companies will be capable of delivering a tailored system.
The Digital Cinema Scene Solution
Cinema marketers and promoters cater for movie studios and corporate brands. In theatre lobbies they positions brands in front of targeted consumers by running commercial spots on digital signage stands and also deliver comprehensive concession, box office and on-screen program management and planning. It uses new media technology, such as digital media and mobile marketing to promote brands and theater amenities.
For cinema marketing kiosk products, digital signage companies provided custom backend hardware, imaging, staging, installation and technical services to fulfil the project and its rollout requirements, offering comprehensive service and support. This effectively deploys large screen custom kiosks in a movie theatre environment which traditionally caters to the demographics of children and young adults.
Everything Needed For An Al Fresco Movie In The Comfort Of Your Garden
As a rule of thumb to the size of kit you should be looking for, may I recommend the following:-
A 3.65 meter inflatable display, 2200 ANSI lumens projector, add a pair speakers, connected to 500 watt surround sound speaker system, played through a HD, Blu-ray DVD player, all linked via quality, gold plated, cables.
Thinking about the audio, maybe you want the Wow Factor, but want to be more subtle than having an unattractive speaker system. Alternatives may be to use fake rock speakers which have an impressive clarity of stereo surround sound, but are disguised to blend in with the background, so being unobtrusive in your back yard. This could be 3 speakers and a subwoofer, whilst a rear speaker is flush-mounted on a rear wall, behind the audience.
It is possible to use an external wall as your viewing screen, providing it is a smooth rendered surface, on which to project the image, with no pealing paint, or bumps to cause shadows. As an alternative, a white cotton cloth can be hung, to produce the wide screen effect, although it may need to be fixed along the top, using a pole, and at the four corners – depending on the wind conditions. If you calculate a 12m throw from the projector, the picture would be a massive 4×2.5m coverage.
Careful arrangement of seating, with lower seats or cushions nearer the front, rising to garden furniture chairs and benches towards the rear, will provide ample seating for your audience. Low walls (with cushions) and even blow up chairs can provide any additional seating.
Wow, what an outdoor home cinema movie showing that would be! Have the beers on ice, fresh pop corn in a bucket and invite the neighbours (particularly those either side of you, so there’ll be no complaints about the noise!).
Resources:
Dave owns the leading manufacturer of LCD enclosure used by outdoor digital signage integrators. These integrators are the top tier suppliers of lcd enclosures in countries such as America, Australia, Europe and Asia.
